Форум Сообщества Практиков Конкурентной разведки (СПКР)

Для тех у того выдастся свободное время в конце ноября, можно слетать в Чикаго на любопытную конференцию по КР)

Сайт мероприятия - https://www.competitive-intelligence.us/

Стало любопытно что сейчас интересует специалистов по КР в США. Ниже я перечислил спикеров с кратким описание докладов. Текст приведён в оригинале, на английском. У кого с языком не очень, онлайн переводчики в помощь.

28 Ноября 2018

Arjan Singh
Lecturer
University of California, Irvine

CiMi.CON Evolution Pre-Event War Game

In a competitive world that is global and increasingly getting more and more challenging, developing and implementing a plan or strategy without understanding all the external market dynamics is like driving a car while looking in the rearview mirror. Yet, so many companies look at external dynamics as an afterthought and factor them in after decisions are made, essentially “driving blind” and hoping their strategies work.

War games are a tool to help business leaders think through their strategy formulation and likely external moves of key stakeholders in a controlled environment. They enable key business decisions to be made in a more systematic and informed manner by role playing the key players’ reactions in the marketplace, to really understand their intentions and where are the real opportunities in the marketplace.

This course will extensively use practical case examples and group exercises.

Learning Objectives:

This workshop will develop your understanding of the concepts of war games, the process, and the different types of games. You will also examine how to plan, execute and deliver a war game.

After completing this course, you should be able to:
◾Understand the fundamentals of war games and identify how they are used in business to solve problems.
◾Plan a war game.
◾Conduct a war game.

Course Schedule ( Half day):

How are war games used in business?
◾Definition and key concepts
◾Benefits of gaming
◾The war game process
◾When can War games be used?
◾How to integrate war games into business planning processes?

Plan a war game
◾How to determine the focus of the war game
◾Who should be role played?
◾Participants – How to Identify and invite key stakeholders
◾Briefing documents – what needs to be prepared
◾Logistics – what needs to be considered?

Conduct a war game
◾Role of the facilitator
◾Schedule of events
◾Post war game follow up
◾Case studies and practical tips



Dr. Sybil Klaus
Health Innovation Investor & Principal Physician Scientist
MITRE Corp.

How can we use new data and insights, such as digital & IoT, to better understand our customers and innovate faster?

• How can insights from IoT (for example, about people’s health etc) help us understand our customers and their needs, and what role does it play in innovation?
• What are the use-cases across industries?
• To what extent can these insights be used and are there any implications?




Jonathan McClain
Advisor, External Innovation & Intelligence
Eli Lilly

What impact can AI make on the intelligence profession?

◾Are you using AI or other cognitive technologies in your work?
◾What benefits could it potentially have?
◾What are the obstacles and challenges do you see for implementing an AI technology for CI?




Troy Pfeffer
Competitive Intelligence Director
Cintas

How to build CI as internal consultancy?

◾How to use this approach wisely?
◾How to define basic and extra deliverables?
◾How to establish billing system?
◾What are your experiences?

30 Ноября 2018


Oliver Wegner
Head of Strategic Market Intelligence
Deutsche Post DHL Group

DHL’s Trade barometer – the truth is in the data

The DHL Global Trade Barometer is a new and unique early indicator for the current state and future development of global trade. It is based on large amounts of logistics data that are evaluated with the help of artificial intelligence. Since global trade fuels the world economy, the DHL Global Trade Barometer not only provides an outlook on future trade, but also on the prospects for the global economy.

In this session you will learn:

What is a trade barometer and why is it unique?
How we developed the trade barometer and how we interacted with the board for it.
What does the data say?


Annika Zeisig
Competitive Intelligence, Market Research Coordinator
Blue Cross and Blue Shield of Kansas

From reactive to proactive - how to make a real impact on the strategy while transforming the company from the inside?

How we set up insights unit within the company – and how it transformed the company itself
How we communicate with the steering committee – and make an impact on the strategy
Why the insurance market is special – and how to conduct intelligence work in it and what are the challenges?
How to transform the approach to intelligence from reactive to proactive?


Marc Limacher
Managing Director & Founder
Inovis

Anticipatory Primary Intelligence – A True Differentiator in a Fast-paced, Complex Business Environment

The pace of change in business is accelerating. Increasingly, decision makers have to “drive faster than the range of their headlights”. The pace of business requires leaders to make decisions more quickly with less information. To maintain their relevance and be effective, the CI professional has to help the business leader get in front of change in the marketplace. It’s not good enough to be the first to know – the mantra now has to be “first-to-anticipate” – we must be able to provide “anticipatory intelligence” to decision makers. Further, in a world of perfectly efficient markets (where everyone has access to the same information anytime, anywhere in the world), in order to position the company more advantageously on the dynamic competitive landscape, we need to include information that goes beyond open-source information that all players have access to. We need to obtain impactful, anticipatory early intelligence from non-published (i.e., human) sources in order to help position the company most effectively vis-à-vis other players in the space. This is critical in order to demonstrate and continuously justify the raison d’etre of the CI function.

This session will challenge CI professionals to act and think more like CI provocateurs to gain visibility at the C-suite with challenging internal stakeholders with new, thought provoking and well-substantiated insights and associated implications to your company or market. Based on hands-on best practices case studies from Fortune 100 CI practitioners, session participants will learn what kind of primary CI initiatives yield the highest ROI and sustainable recognition by senior management.

Key Take-Aways:

Discover the key elements of anticipatory intelligence and learn processes to gain anticipatory intelligence and position the company most advantageously on the dynamic competitive landscape.
Learn how and when Primary Source CI can be used to impact strategies and gain sustained C-suite attention and understand under what circumstances what types of primary CI activities yield the highest ROI, quick wins and sustained value.
Review no-nonsense ROI metrics used in practice to justify primary CI initiatives and anticipatory Early Warning CI programs.
Gain insights into what type of primary CI activities yield the greatest synergistic effects when paired with secondary data analytics software.
Identify proven ways to integrate anticipatory intelligence into the decision cycle and enhance the strategic impact of CI in your organization.


Marilyne Thomas
Corporate Strategy, Senior Manager
Amadeus IT Group SA

CI as a key pillar to keep up with disruption - how to make a greater impact with strategic CI?

Amadeus is evolving in an increasingly complex environment where CI becomes key.

Rising international tensions, data privacy, AI and mobility are major macro-environmental factors impacting travel tech.
Traditional competitors are redefining their approach while industry transformation creates opportunities for new players.
Unicorns and corporate VC in travel are soaring.
CI mission: make sure we adapt our organization / business models to avoid being disrupted.

Our CI unit has evolved from tactical to strategic CI to reflect those evolutions.

Independent unit reporting to VP corporate strategy.
Focus on top management.
Focus on long-term & disruptive trends.
Focus on new competitors (B2C, B2B tech giants).

And the journey continues: we still look for ways to make a greater impact.

Best practices.
Areas of improvement.



Victor Knip
Vice President, Market Intelligence Best Practices - Americas
m-Brain Group

The Best & The Rest - World-Class Intelligence vs. the Also-Rans

Join us for an interactive and thought-provoking session that will answer 2 critical questions:

What exactly do companies with high performance intelligence functions do differently?
What are the counter-productive, time-consuming, and costly worst practices that should be avoided?

Typically, in these workshops there are well over 2 centuries of professional intelligence experience in the room! Let’s exploit this opportunity and leverage our collective and individual wisdom to build a market-proven and battle-hardened checklist of the Top 10 best and worst practices in intelligence today. Combined with M-Brain’s 16 years of leading global market intelligence surveys, you will walk out of this session with a useful diagnostic tool to give your intelligence function a quick tune-up.



Alexa Ruda
Global Strategy & Marketing Intelligence Senior Specialist
3M

Designing the Intelligence Function of the Future - With limited time and resources, what’s in (and, even more importantly, what’s out) for a best-in-class intelligence function?

How do you define your mission and responsibilities to the organization?
What do you consider in-scope for your intelligence function? What is out-of-scope?
What roles and responsibilities are included in your intelligence function?
What are your most important intelligence sources?
How do you think about publicly available data vs. internally gathered information?
How do you generate insights from the data?
How do you drive business decision-making & action?
How do you define success?

Yasmin Siddiqi
Head of Marketing - North America
SIG Combibloc Inc.

How to correctly assess and act on megatrends?

How to find right sources of data?
How to distinguish between buzzwords and disruption on the market?
How to use the multiple sources online and offline correctly?
What are the implications of those trends and how to plan your strategy accordingly?



Jay Bowling
Senior Product Manager - Enterprise KM Technologies
USAA

How can we ensure insights and deliverables are used continuously across the company and help not only those who requested them?
What are the channels optimal for insights distribution?
How to make insights accessible across the company and how KM can optimize this?



Karina Besprosvan
DataStoryteller, Insight & Innovation
Sony Pictures Entertainment

How to make the most use of insights to innovate and disrupt?

How to turn data into insights?
How to make sure your insights tell the story and provide food for thought for your stakeholders?
How to use the insights in innovation?
How to use insights and market/ customer data but still be disruptive?



Judith Schieve
Senior Product Planning Manager, Products and Services
Motorola Solutions

Challenges of entering a new market in the digital era

When we decided to enter a new market, what were the main thoughts, strategies, approaches and challenges? What action needed to be taken from the CI side?
How does collaboration help us maximize our efforts and our company’s gains?
Orientating oneself in a changing market – and changing way of doing things.



Leo Boulton
Vice President of Competitive Intelligence
ADP

Moving from tactical to strategic Competitive Intelligence in a highly ethical and privacy centric industry

ADP, the market leader in the human capital management industry, holds Integrity First at the core of its company values. Competitive Intelligence can be perceived as a challenged discipline when “doing the right thing” is a must. We’ll share best practices for how to navigate the intel gathering waters, while maintaining ethical behaviors, and move past it to ensure CI delivers value in the strategic plane.

You will learn:

Why we introduced our CI system and how it has changed our function
How to conduct CI in a highly privacy-centric industry with high ethical standards
How to operationalize the work of CI to be able to focus in long term value impact
To move on from the tactical ethical issues, so you can get engaged in strategic thinking without been crippled



Jay Nakagawa
Director, Competitive Intelligence, Infrastructure Solutions Group
Dell EMC

Marina Levina
Senior Research Scientist
Dell EMC

How to use predictive analytics to forecast where market is going?

At Dell EMC we are using an in-house developed predictive analytics which automates big part of our processes, as well as helps us deliver insights to stakeholders faster. This lets our stakeholders use the information in real time and directly affects company’s growth.

In this session you will learn:

How we anticipate even the slightest movements in the market and the root causes of these movements?
What data sources we use to be able to do it?
How our stakeholders use our analysis
What are the results – what business value comes from using this engine?