Форум Сообщества Практиков Конкурентной разведки (СПКР)

5 Ways Competitive Intelligence Software Makes You 5X Smarter

www.clearci.com/blog/bid/184979/5-ways-competitive-intelligence-software-makes-you-5x-smarter

Автоматический перевод

Some people believe that they are as smart as they were born to be. After all IQ numbers don't lie, do they?

In the business world, most decision makers grade intelligence or employee potential on test scores or performance evaluations. However, in today’s digital era full of valuable information online, it’s difficult to quantify intelligence.

Now, people are as smart as their ability to find relevant and timely information online. Ain’t that good news?

With competitive intelligence software like clearCi decision makers are able to have the information they need to make better decisions and appear 5x smarter than they already are. Here are 5 ways how:

1) Use Competitive Intelligence Software to Make Brighter Decisions

Smart decision makers make smart decisions! Decisions are why a company runs the way it does, has the market it does, or partners with the companies they have. For companies like Blockbuster, Kodak and Borders, bad decisions were made as management ignored the need to change. For General Motors management ignored customer demands for smaller gas-efficient cars, while Kmart ignored expanding to fulfill the greater demand like Wal-Mart does. Why did this happened? We believe it’s because of a lack of relevant information.

Technology like competitive intelligence software and market research tools make it easier for decision makers to collect, organize and interpret data that translates into smart decisions. The more insights decision makers have about their industry, competitors and customers’ demands, the more they can narrow down options and come up with a strategic conclusion. It shouldn’t be that difficult; as information comes in, decisions should come out.

2) Use Competitive Intelligence Software to Avoid Silly Mistakes

In business, everything is interrelated. Lack of relevant information or data overload can lead to bad decisions which can lead to financial losses. It only takes one silly mistake to customers, revenue or market share.

Competitive intelligence and market research software like clearCi collects timely and relevant information for decision makers to avoid making mistakes in the short- and long-term. With competitive intelligence tools, decision makers get the information they want to receive (financial reports, pricing strategies, hiring process, etc.), using keywords related to product and industries along with companies they want to monitor ( potential partners, competitors, or even vendors).

3) Use Competitive Intelligence Software to Predict the Unpredictable

Peter Drucker, one of the leaders in the foundation of modern business, once said, “The best way to predict the future is to create it.”

Why not? Who wants to react based on information from the past, when smart decision makers have the power to disrupt markets and bring positive change in their industry today. By using competitive intelligence and market research software, decision makers can predict marketing trends and react with urgency before their competitors. The idea is to beat the competition and stay ahead. With competitive intelligence software alerting decision makers of the latest events, trends and customers’ demands, the ball is in their hands. Let the company with the technology and the fastest innovation win!

4) Use Competitive Intelligence Software to Satisfy Customers’ Needs

Information is constantly being generated by customers; whether it from online surveys, polls and posts or on social media. This information should be gold to decision makers, but most of the time, it’s overlooked because companies cannot manage it without the right tools. With the data automatically gathered by competitive intelligence software, decision makers can understand their customer and potential audience to engage with them, make new products and form successful partnerships that customers will approve.

5) Use Competitive Intelligence Software to Beat the Competition

Decision makers should remain alert and vigilant about every single potential threat to their company. With competitive intelligence tools and market research software, nothing should fall through the cracks. A good competitor monitoring strategy in a competitive market space can only help decision makers stay focused and on their toes. Most competitive intelligence professionals know this but struggle to implement a system to announce red flags and send early warnings throughout the organization. Competition gets more intense as technology improves, so it’s important to be proactive about how companies are using it to compete across their business and markets.

So forget about your IQ and use competitive intelligence tools to make you and your team smarter. Let the best company win! To learn how to get the most from competitive intelligence software for better decision making, download our video: