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--- War and marketing: 1937 July 7th vs. 2018 July 1st http://forum.razved.info//index.php?t=6103




-- RazvedBot написал 5 июля 2018 22:16
Muchiu (Henry) Chang, PhD. Cantab

War is a good business, or we may say war is for business and trade, i.e., economic interests. Exploring the common characteristics of wars can give us some marketing idea.

On 1937 July 7th, Chinese troops fired back the first bullet in the eight-year resistance war thereafter to Japanese invaders outside Beijing. Chiang Kai-shek, the Chinese government leader at that time, declared: "we have no choice but to fight back". On 2018 July 1st, Canada started CAD$16.6 billion in tariffs on goods from the US, with Canadian Foreign Affairs Minister Chrystia Freeland stating similar words, "Canada has no choice but to retaliate...". But what is Canada's backup and Canada's marketing niches in this trade war?

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