Форум Сообщества Практиков Конкурентной разведки (СПКР)

Analyzing social media sharing with BuzzSumo. Campbell CIP78, November 2014. The difference between using Google and a tool like BuzzSumo for intelligence collection; How the analysis of Social Sharing data, across platforms such as LinkedIn and Twitter, allows you to blend a form of human intelligence with streams of public data; What happens when you type a competitor’s domain name or keywords that are aligned with a competitor into BuzzSumo.

Arik Johnson of Aurora WDC. Jackson, CIP 33, August 2010. Arik Johnson of Aurora WDC discusses his new role at Aurora WDC working with organizations and academics to explore and address wicked problems in business. We also get an update on CI 2020 and discuss the Intelligence Collaborative. This interview touches on a number of big topics in business, strategy and competitive intelligence.

CI2010 with Arik Johnson. Jackson, CIP26, September 2009. Aric discusses his theory of the asymmetry of interpretation replacing asymmetry of information as the key basis for delivering CI insight.

Competitive intelligence in India. Jackson CIP24, October 2008.

Competitive intelligence must adapt: B2B sales and marketing in 2015. Campbell CIP84, January 2015. How B2B companies are buying differently; Why 57% of the buyers journey is inherently digital; Is win/loss the right thing to consider anymore; Why, in today’s world, it’s even more important to understand the customers’ journey; Why you may need to “unteach” your customers; How your competition is your customers current view of themselves.

Competitive intelligence thought leaders: interview with Wayne Jones, IBM. Campbell CIP82, December 2014. How do CI teams disseminate information and interact with a large organization; why a knowledge management system is a core piece of the puzzle; why CI teams need a stakeholder relationship matrix; How to disseminate important CI information to stakeholders; the role of outside competitive intelligence vendors.

Cooperative intelligence with Ellen Naylor. Jackson, CIP27, September 2009. Interview Ellen Naylor of Business Intelligence Source. Ellen outlines the concept of Cooperative Intelligence and shares examples from her career as a practitioner and CI consultant.

Defending the castle: surviving disruption. Campbell CIP30. In this episode, we’re going to talk about a subject that is near and dear to our hearts, which we sometimes refer to with our clients as “defending the castle.”

Eric Garland of Competitive Futures interviews August Jackson. Jackson CIP 25, March 2009. Discusses the evolving role of CI and complexity in the global economy.

Gilad and Hartmann. Jackson, CIP12, October 2006. This is a very lively interview with Ben Gilad from the Academy of Competitive Intelligence and David Hartmann from Strategic Surprise. Ben talks about Strategic Early Warning and Blindspots, and David educates us on proactive asymetric strategy.

Fifteen intelligence questions product managers need to answer. Campbell CIP81, December 2014. Key questions product managers need to ask when conducting competitive intelligence research; the role of a product manager as it relates to competitive intelligence; Questions a product manager should ask after the sale.

Five fundamental truths of competitive intelligence collection and analysis. Campbell, CIP69, July 2014. Why the written product is forever; how the public segregates success and failure; How to build credibility – the “equity meter” – over time; The level of sophistication of your typical competitive intelligence “customer” in an organization; When product output is “optional.”

Five reasons competitive intelligence teams don’t grow. Campbell, CIP90, March2015. Why service – not products – needs to come first; Why focusing on decisions you can impact is so important; How easy it is to have various team members – “Playing out of Position;” How focusing on just one buyer persona is harmful; Why teams should focus on engagement, not building a kingdom,

Five success tips for competitive intelligence analysts: interview with Matthew Sell, SAP. Campbell, CIP92, March 2015. How CI teams can have influence and impact; how CI teams and analysts can brand themselves effectively; effective ways CI analysts can engage senior leadership more effectively; why a research agenda stimulates thought and discussion; how CI analysts can listen in real time.

Four ways to crack the code on competitor pricing. Campbell CIP76, October 2014. Why you need to go beyond looking for “magic documents” that may describe the competitor’s pricing model; The pro’s and cons of talking to competitor customers and partners; The pro’s and cons of talking to ex-sellers of the competitor; The importance of SCIP’s Code of Ethics in regards to this type of research.

Go beyond Google: 6th edition. Campbell, CIP85, January 2015. Our launch of the sixth edition; How the book helps readers mine data for B2B technology trends, companies and more; Why we’ve continually updated the book (six times over four and one-half years); What’s changed in the book and why.

Go beyond Google with Sean Campbell and Scott Swigart. Jackson, CIP35, September 2010. Sean Campbell and Scott Swigart of Cascade Insights discuss their e-book “Go Beyond Google” which is a manual of Internet research techniques. We also discuss the dynamics of disruptive innovation in technology.

How to build a competitive intelligence team: interview with Varun Chhabra, Microsoft. Campbell CIP91, March 2015. How to find and hire good competitive intelligence analysts; Tips on how to prioritize a research agenda when there are a lot of requests; Competitive Intelligence for B2B Software Companies; and Varun Chhabra’s key pieces of advice about building an effective competitive intelligence team.

How to hire world-class analysts. Campbell CIP89, February 2015. Why a service mentality is the most important attribute; Why the ability to present and persuade is crucial; Why you need analysts who are comfortable with different types of intelligence collection and analysis; and Why you should look for the data scientist, not the data pessimist.

How to do win/loss the right way. Campbell CIP71, September 2014. How to get a complete picture of what’s going on out there, and how to avoid isolating on any single deal; The importance of looking at the entire sales process and not just isolating on things such as rep behavior and price.

How to use web data the right way: three tips for success. Campbell CIP70, August 2014. How to treat data sources such as LinkedIn and Job Postings as a database first and a website second; The importance of developing a good taxonomy before you begin any search efforts; Why API’s matter when it comes to grabbing lots of data.

HUMINT inside the four walls. Campbell CIP35. the role of internally oriented human intelligence. And by that we mean, talking with someone versus searching the Web.

Interview with Kris Wheaton of Mercyhurst University. Campbell CIP80, November 2014. The skills that exceptional competitive intelligence professionals need to have; His thoughts on crowdsourcing and social network analysis.

Interview with Phil Britton of Best Buy, part 2 ethics. Campbell CIP58.

Interview with Scott Brown, Qualcomm. Campbell CIP66, May 2014. How a corporate librarian views competitive intelligence as a discipline; The SLA’s CI division; How effective analysis relates to data collection; “Information Obesity” and how to avoid it.

IoT Thought Leaders: interview with Ido Sarig of Wind River. Campbell CIP83, January 2015. How the IoT is different for B2B; Why IoT is not exactly like M2M; Security issues with B2B IoT; What companies will be major IoT players in the future; How IoT impacts enterprise IT; The one IoT book Ido Sarig recommends CI analysts read.

Inside sales needs ammo – are competitive intelligence teams listening? Campbell CIP86, Why competitive intelligence teams should pay attention to inside sales teams; Why B2B inside sales isn’t the telesales of old; Why your “competitive” content needs to have the right structure and information to help inside B2B sales reps; and why many inside sales teams are true end-to-end sales team in their own right and what that means for competitive enablement.

Is that project executable? Campbell CIP64, April 2014. What it means to have an executable project; Ways to know if your project is executable or not; How CI differs from traditional market research in regards to the above.

Jan Herring on the future of the CI profession. Jackson, CIP36, December 2010. Jan Herring describes the trends shaping the future of competitive intelligence, the future of the profession and what we can do to prepare for it.

John Prescott on the world-class CI framework. Jackson, CIP31, May 2010. John describes the World-Class CI framework for benchmarking firms’ CI functions. On July 12, 2010 the World Class CI Summit will take place in Barcelona, Spain.

Luis Madueria on implementing world class CI. Jackson, CIP32, June 2010. Luis Madureira is a CI practioner based in Portugal. In this interview, he explains how he applied the World Class CI Framework to his company’s practice and valuable lessons learned.

Luis Madureira on sensory marketing CI. Jackson, CIP38., February 2011. Luis Madureira joins us again to explain Marketing 3.0 aka Sensory Marketing. How can sensory details can enforce a firm’s strategy and create a complete branded experience for B2C and B2B customers.

Making social media analysis easy with NodeXL. Campbell CIP72, September 2014. We interview Marc Smith one of the creators of NodeXL: Why NodeXL was created in the first place; The importance of social media research today; What NodeXL can do for social media researchers; The other tools that Marc recommends for social media analysis.

Mapping and anticipating the competitive landscape. Jackson CIP19, June 2007. This is an interview with Alessandro Comai, co-author of “Mapping & Anticipating the Competitive Landscape.” Alessandro and co-author Joaquin Tena outline a framework for applying multiple analytical frameworks to gain a very deep understanding of an enterprise environment.

Merrill Brenner on decision-focused intelligence. Jackson CIP37 January 2011. Merrill Brenner describes the Decision-Focused Intelligence framework for prioritizing and executing on intelligence projects that are going to drive important decisions. This episode is particularly useful for CI manager.

Moving from “what” to “so what” and “now what.” Campbell, CIP34. In this episode, we are going to talk about something that the CI community talks about quite a bit. In essence we want to talk about developing the “What,” the “So What” and the “Now What” of your analysis.

Rick Marcet on Win/Loss analysis. Jackson, CIP39, June 2011. Rick Marcet describes the innovative win/loss practices at Microsoft.

Roger Phelps on primary CI and using LinkedIn. Jackson CIP20, July 2007. In this episode of the CI Podcast we hear from Roger Phelps, Principal of Phelps Business Solutions LLC. Roger shares some tips on how to use LinkedIn as a primary research tool and some of the basics to quality primary research techniques.

Seena Sharp, author of Competitive Intelligence Advantage. Jackson CIP29, March 2010. Seena Sharp has written a book about delivering and communicating the value of competitive intelligence, “Competitive Intelligence Advantage.” Seena and I talk about a wide array of topics related to CI, business and strategy.

Seven tips for presenting competitive intelligence research like a pro. Campbell CIP88, February 2015. Why competitive intelligence and market research analysts struggle with presenting data; Why the 10-20-30 slide show rule is ridiculous from a practical standpoint; and Seven tips for making yourself a better presenter and driving more impact.

Six essential truths of competitive intelligence collection and analysis. Campbell CIP63, September 2014. What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact how they go about conducting the effort; Intelligence failures do not come from a failure to connect A to B to C but from a failure to look at underlying trends, forces, and assumptions; Good analysis makes the complex comprehensible which is not the same thing as simple; There is no substitute for knowing the domain, industry, etc. that you are doing analysis on; Intelligence starts when we stop reporting on events and start explaining them; and Managers of intelligence teams get the behavior they reward – reward explanation over simple reportage.

Ted Galpin on the problem with competitive intelligence. Jackson CIP34, August 2010. Ted explains the gulf that exists between the typical CI practitioner’s mindset and that of the executives we’re working to inform and support. Bridging this gulf, Ted advises, is the key to improving the efficacy (and employability) of CI practitioners. Ted offers specific advice on CI professionals can go about building those critical bridges.

The good and the bad: B2B technology companies and competitive intelligence. Campbell, CIP67, June 2014. The Good – What Technology Companies typically get right; The Bad – What Technology Companies typically get wrong.

The ugly: technology companies and competitive intelligence. Campbell CIP68, July 2014. What Technology Companies typically get wrong when building Competitive Intelligence teams and generating analysis.

Three key ways that competitive intelligence is different than spying. Campbell CIP77, October 2014. How Competitive Intelligence Professionals and Spies: differ in how they disclose their identity; differ when it comes to how they practice of their craft; and differ in the types of educational opportunities they seek.

Tom Hawes aligning CI with business value. Jackson CIP28, November 2009. Tom is the author of the “Strategically Thinking” blog at blog.jthawes.com. We discuss aligning CI with business leaders’ needs and blogging for CI.

Using social media for CI. Jackson, CIP23, September 2008. Interview with Suki Fuller, CI and Social Media Evangelist.

Using web 2.0 in intelligence. Jackson, CIP21, August 2007. Mike Lyden and Dan Bukowski, recent graduates from the Mercyhurst Institute for Intelligence Studies share their experiences and lessons learned from the Wiki on Global Diseases project conducted in conjunction with the National Intelligence Council.

When public data equals big data: three tips for competitive intelligence teams. Campbell CIP80, December 2014. Why “public” data isn’t the same as “Internet data;” How the Internet is like big data with a nice UI; How you can get quant from the Internet and aggregate it in an almost “big data,” powerful way.

Why CI professionals need to know web analytics. Campbell CIP74, September 2014. Why tools such as SimilarWeb are solid sources for competitive intelligence; How you can you use web metrics to identify disruptive companies before it’s too late; Why web analytics are sometimes overlooked as a source of competitive and market intelligence; How to be more effective when mining web metrics.

Why CI teams should unite with market research. Campbell CIP75, October 2014. We cover a variety of reasons why competitive intelligence professionals need to build a bridge between themselves and their company’s market research team. This includes: how you can marry the customer centric view of market research with the outward view of competitive intelligence; and who wins when you build the bridge between market research and competitive intelligence.

Why investigative recruit matters. Campbell CIP65, May 2014. The key elements of investigative recruit; How investigative recruit differs from traditional market research approaches to recruit; Why investigative recruit is an essential part of any competitive intelligence effort.



Note: in addition to the links in the podcast titles, Jackson’s and Campbell’s podcast can be accessed through other sites.

August Jackson’s CI Podcasts:

cipodcast.libsyn.com/
https://itunes.apple.com/us/podcast/competitive-intelligence-podcast/id129587050
tunein.com/radio/Competitive-Intelligence-Podcast-p415091/
podbay.fm/show/129587050/e/1217806800?autostart=1

Sean Campbell’s Competitive Intel Podcasts:

www.cascadeinsights.com/cat/competitive-intel-podcast-episodes/
www.stitcher.com/podcast/ci-life
https://itunes.apple.com/us/podcast/competitive-intel-competitive/id497995516?mt=2 www.cascadeinsights.com/cat/competitive-intel-podcast/


Source - http://decisionintel.org/competitive-intelligence-podcasts/